I’m Ragz. Growth strategist for surf, travel & experience-led brands
I work with founder-led travel businesses on demand creation, booking systems, and long-term growth.
Most travel brands focus on traffic
Few build authority. Fewer build booking infrastructure. Almost none build both.
That’s where growth compounds.
Growth in experience-led travel rests on three interconnected layers:
Demand Creation
Authority-driven SEO and destination ownership.
Booking Infrastructure
Conversion systems that reduce OTA dependency.
Performance Acceleration
Paid channels that amplify functioning systems.
Built inside surf and travel. Focused on growth.
I grew up in Cornwall, UK, surrounded by surf culture, and have spent the past 15+ years working inside travel and surf-led businesses around the world, from boutique resorts and surf retreats to charter yachts in Raja Ampat. That experience shapes how I think about growth today: grounded in real traveller behaviour, booking friction, and the practical realities of running experience-led hospitality businesses. I’m the founder of Fern Colab, where I work directly with founders on demand creation, booking systems, and long-term growth.
I have worked with some of the best in the business
Founder of Fern Colab, a boutique growth partner for experience-led travel brands
My work focuses on turning demand into bookings through clear strategy, practical execution, and continuous optimisation. I’ve spent over a decade working directly with operators in surf, dive, and remote hospitality, building systems that reduce reliance on OTAs and support long-term growth.
Execution and long-term growth ownership happens through Fern Colab, a boutique growth partner built specifically for experience-led travel brands.